Chocolat Frey Visitor Centre in Buchs, Switzerland

Switzerland is country well worth a visit not only for its majestic mountains, beautiful lakes, and lovely cities, but also for delicious Swiss chocolate. One of the places where the public is allowed to see how chocolates are made, and of course eat some chocolate is Chocolat Frey Visitor Centre in Buchs, close to Aargau. I’ve visited this chocolate experience few months ago and would highly recommend it to sweet-tooths of all ages.

Chocolat Frey’s Visitor Centre chocolate experience consists of two parts. First part is interactive exhibition with multiple stations visitors can walk to with their headphones and learn about the entire process of chocolate making from cocoa bean to bar. They can also touch and smell the ingredients, learn about the manufacturing process and about Chocolat Frey company and products. To me it wasn’t super interesting, but it was very informative. Who would of thought Swiss eat 120 tabs of chocolate bars (equal to 12 kilos) per year!?

Ingredients of the chocolate can be seen, smelled and touched

Second part of the experience is more relaxing and fun. Visitors can engage in numerous interesting interactive experiences. In “Aroma Lab”, they can put their sense of smell to test, they can dress up like a chocolate praline, compete who will collect more chocolate in an interactive game “Chocolate Tank” and observe “Röbi”, a robot packing machine, packing freshly made chocolate. They can also taste as much Frey chocolate as they want from the conveyor belt and two chocolate fountains. I loved this part of the exhibition. It was fun and the chocolate I’ve ate was great. I wished I could take the chocolate fountain home with me.

Chocolate fountain

Chocolate train with delicious Frey Chocolate

Their souvenir shop is also a good place to buy chocolates and some other Frey-chocolate products and souvenirs (e.g. umbrellas, t-shirts). The prices were at the time of our visit about the same as in supermarkets, but they had flavours in-stock you may not find in regular stores.

Souvenir shop

Chocolate workshops are also available, but I haven’t attended it. It is recommended to book workshop in advance as the slots filled up quickly.

There is also a coffee shop on site, but we haven’t tried it.

  • Entrance fee: 12 CHF (adults) / 6 CHF (children) / 10 CHF (students & seniors)
  • Opening time: Mondays closed. From Tuesday to Sunday, 10.00 am – 5.00 pm
How to get to Chocolat Frey Visitor Centre?
  • By public transport: From Aarau railway station, take the no. 1 bus towards Buchs. It takes just 8 minutes to reach the “Industrie” stop and the Chocolat Frey Visitor Centre.
  • By car: put the address in your GPS: Chocolat Frey AG, Bresteneggstrasse 4, 5033 Buchs/AG
    Free parking is available.

Chocolate Frey packaging

Heart made of chocolate bars



29 thoughts on “Chocolat Frey Visitor Centre in Buchs, Switzerland

  1. Clare Thomson says:

    This sounds absolutely wonderful, Urska. What an interactive sounding experience! This would be brilliant for kids and my chocolate-obsessed husband would love it too. Thanks for sharing on #FarawayFiles

    Liked by 1 person

  2. Hilary says:

    I love the giant heart made of chocolates and I know my boys would love to visit this place! Who am I kidding, I would love to visit it as well! There’s nothing like Swiss chocolate! #farawayfiles

    Liked by 1 person

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